In 2010, I memorised 2 Yellow pages phone books in only 24 days...


Now I know what you're thinking. Why would anyone in this day and digital age do that? Well, firstly it wasn't an idea I had come up with, or a dream I had desperately wanted to pursue since childhood. It was a PR company that called me and wanted me to memorise not one, but two big fat books of the Sydney Yellow Pages as a marketing campaign for the brand. As the Australian Memory Champion at the time it was easy for them to pick on me for this mammoth task. To make things worse, they only gave me 30 days to memorise the phone books and be accountable to media for testing my recall nationwide! As crazy as I thought the idea was, I went along and accepted the task at hand, and through the use of effective strategising, time management, self-discipline and memory techniques, I was able to eventually achieve what I never thought was even possible - memorise over 2300 business names totalling 20,000+ digits of numbers in only 24 days. Oh, it also made for a great successful viral campaign for Yellow Pages for years to come as well. I'm super passionate about helping people overcome massive challenges through the use of mind techniques and strategies. What I do now is share those strategies and techniques to as many people as I can so they too can achieve their goals. No matter how challenging it may be.

By the way, if you're wondering how I did with the phone book recall, you can watch the video below.


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